Who tests your products?

An independent, ISO/IEC 17025-accredited lab — not us.

Why do the reports show trace heavy metals?

Because they occur naturally in soil-grown ingredients. We test every batch to verify the levels — and show you the numbers.

Are your products gluten-free?

Each product is tested to confirm gluten levels are below the FDA's gluten-free threshold of 20 ppm.

Can I see the actual lab reports?

Yes — every result links to the full PDF is in the result cards.

Science

Clean by formula. Proven by lab.

HabitONE is made in the USA with globally sourced ingredients in an FDA-registered facility that follows current Good Manufacturing Practices (cGMP). Our products are tested by independent third-party laboratories accredited to ISO/IEC 17025, with testing that includes heavy metals, pesticide residues, mycotoxins, GMO, gluten and soy.

The formula is clean by design: real functional ingredients, no artificial fillers or artificial sweeteners — and Certificates of Analysis (COAs) are available.

See the COAs

Survey Results

We run ongoing user research — surveys and one-on-one interviews — across our products to understand how HabitONE fits into real routines and how customers experience our products. For Functional Coffee, 92% of surveyed customers rate the taste 4–5 out of 5, often describing it as real coffee — smooth, familiar and not earthy. 73% rate the effect they feel 4–5 out of 5, and 47% say managing cortisol and reducing stress was the primary reason they first tried it. For Protein Coffee, taste and coffee quality rank among the key reasons people choose it, and 58% drink it every day.

Based on HabitONE customer surveys and interviews, 2025–2026. Functional Coffee: n=63 survey respondents + 9 interview participants. Protein Coffee: n=300 survey respondents, including 130 who had tried the product, plus additional interviews. Individual results may vary.

Functional Coffee

Excellent Taste

92%

rated taste 4–5/5★

“Tastes just like your normal coffee ritual”

Noticeable Effect

73%

rated the effect 4–5/5★

“I felt more calm and experienced more patience”

Calm, Not Wired

47%

first tried it to manage cortisol & stress

Daily Ritual

92%

drink HabitONE at least once a day

Protein Coffee

Great Taste

73%

say great taste mattered when choosing Protein Coffee

A Regular Habit

58%

drink Protein Coffee every day

Why Mushrooms

Where it started

Coffee was never the problem — the jitters, the racing heart and the mid-morning crash were. But coffee is a ritual you don't give up: the warm cup, the taste, the pause before the day starts. So instead of replacing the habit, we upgraded it. HabitONE keeps everything you love about coffee — the flavor, the lift, the ritual — and adds functional mushrooms and nootropics designed to support smoother energy and focus. That's where the brand began: not an alternative to coffee, but a better version of the ritual.

Energy over time: HabitONE Functional Coffee stays steady while a sugary coffee or energy drink spikes and crashes — Illustrative. Based on published research; not a measurement of HabitONE. Individual results may vary. Sources: refs 1–7.

HabitONE pairs 100% Arabica coffee with four functional mushrooms — Lion's Mane, Cordyceps, Chaga and Reishi — using fruiting bodies rather than mycelium grown on grain. The formula also includes a 650 mg Focus & Clarity nootropic blend, plus B-vitamins that contribute to normal energy metabolism. With around 85 mg of caffeine per serving — intentionally lower than a typical cup of coffee — the formula is designed for smoother, more balanced energy and focus.

500mg

Lion's Mane

The focus mushroom. Human research has explored Lion's Mane for cognitive function and mental performance.⁸

Focus

500mg

Cordyceps

Studied for its potential role in exercise performance and physical stamina.⁹

Stamina

50mg

Chaga

Fruiting Body Extract 10:1. Rich in polyphenols studied for antioxidant activity.¹⁰

Antioxidant

50mg

Reishi

Fruiting Body Extract 10:1. Traditionally used for balance and well-being, studied for its potential role in fatigue and quality of life.¹¹

Balance

*Reishi and Chaga are used as Fruiting Body Extract 10:1

See all ingredients

Why fruiting bodies

Mycelium grown on grain next to a mushroom fruiting body

A mushroom has two main parts: the mycelium — the fine, root-like network the fungus grows from — and the fruiting body, the part most people recognize as the mushroom itself. In supplements, mycelium is sometimes grown on grain, which can contribute starch to the finished ingredient. Laboratory methods can distinguish starch and other alpha-glucans from beta-glucans — compounds naturally found in fungal cell walls.¹² HabitONE uses fruiting bodies rather than mycelium grown on grain, keeping the formula focused on the mushroom ingredients themselves.

Mushroom Source

Grain Substrate

Beta-Glucan Source

Mushroom Dose

Fruiting bodies (the actual mushroom)

No grain substrate

From mushroom fruiting bodies

2,000 mg per serving

Typical mushroom coffee*

May use mycelium grown on grain

May contain grain-derived material

Varies by mushroom source & processing

Varies by formula

Blend of four mushrooms — two as whole-mushroom powder (Lion's Mane, Cordyceps) and two as 10:1 extracts (Chaga, Reishi) — equivalent to ~2,000 mg of raw mushroom per serving.

Why No Added Sugar

Functional Coffee, Protein Coffee, and Magnesium Cocoa are made without added sugar. Added sugar can produce a larger rise in blood glucose and insulin, while research doesn't support the idea of a reliable “sugar rush.”⁷ ¹³ ¹⁴ That's why we keep these daily drinks free from added sugar — so you get the flavor and the ritual without adding extra sugar to your routine.

Blood glucose over time: HabitONE stays near baseline while a sugary drink spikes and dips below it — Illustrative. Representative values within published ranges; not a measurement of HabitONE. Sources: refs 7, 13, 14.

Why Natural Flavor

Functional drinks have a reputation for tasting like a compromise — earthy mushroom notes, chalky protein, or an artificial-sweetener aftertaste. HabitONE is built the opposite way. Using natural flavors — never artificial ones — is a principle we follow across every product we make. No artificial flavors, no artificial sweeteners. Just familiar ingredients like 100% Arabica coffee in our coffees, real cacao in Magnesium Cocoa, and coconut in Collagen Creamer. Because functional shouldn't have to taste functional. The goal is simple: make every HabitONE drink taste good enough to become a habit — which is why one of the most common first reactions isn't “it's healthy,” but “wait, this actually tastes good.”

"It didn't taste weird or earthy or anything."

"Tastes just like your normal coffee ritual."

"I was very pleasantly surprised."

*Verbatim quotes from HabitONE Functional and Protein Coffee user interviews (2025–2026). These are individual opinions and personal experiences; individual results may vary. Taste is subjective.

Science Across The Routine

Different products, different goals — the same approach. We build each HabitONE formula around ingredients studied for the role they're there to play.

Protein for fullness

Whey and collagen bring 10 g of protein per serving. Dietary protein is consistently studied for its role in satiety and appetite regulation, while fiber and probiotics round out the formula for everyday gut support.¹⁵ ¹⁶ ¹⁷

10g

protein per serving, from a whey + collagen blend*

*Per current blend. Protein supports satiety as part of a balanced diet. Individual results may vary.

Protein Coffee

~~$40~~ $28 Learn More

Fullness over time after a higher-protein drink compared with a lower-protein drink — Conceptual illustration based on research on dietary protein and satiety; not a measurement of any specific product.

Focus that lasts — without more caffeine

Lion's Mane, L-Tyrosine, Alpha-GPC and Rhodiola complement 100% Arabica coffee in a formula built for focus and mental performance. These ingredients have been studied for cognitive function, attention and performance under stress — while each serving delivers around 85 mg of caffeine.⁸

85mg

caffeine per serving — plus a 650 mg Focus & Clarity blend*

*Ingredient amounts based on the current HabitONE formula. Individual results may vary.

Functional Coffee

~~$45~~ $29 Learn More

Cognitive function score at weeks 8, 12 and 16 for Lion's Mane extract compared with placebo — Direction of results from Mori et al., 2009 — a 16-week trial of Lion's Mane extract (~3 g/day) in adults with mild cognitive impairment; scores rose significantly at weeks 8–16. Not a study of HabitONE; dose and population differ.

Collagen for skin

Collagen peptides have been studied for skin elasticity and hydration. In a double-blind, placebo-controlled trial, daily collagen peptides significantly improved skin elasticity after four weeks.¹⁸ ¹⁹

4weeks

to measurable skin-elasticity improvements in the cited study*

*Proksch et al., 2014, 2.5–5 g/day collagen peptides. Individual results may vary.

Collagen Creamer

~~$45~~ $29 Learn More

Skin elasticity at weeks 4 and 8 for collagen peptides compared with placebo — Conceptual illustration of the direction reported in collagen-peptide studies; not a measurement of any specific product.

Magnesium for wind-down

Magnesium, L-theanine and ashwagandha are studied for different aspects of relaxation, stress and sleep. Research on magnesium has explored sleep quality and sleep efficiency, while studies of ashwagandha and L-theanine have examined stress and relaxation-related outcomes.²⁰ ²¹ ²² ²³

~17min

less time to fall asleep with magnesium in the cited meta-analysis*

*Based on a meta-analysis of three randomized trials in older adults with insomnia. Evidence quality was rated low to very low. Not a study of HabitONE.

Magnesium Cocoa

~~$45~~ $29 Learn More

Time to fall asleep with magnesium compared with placebo — Conceptual illustration of the direction reported in magnesium sleep studies; not a measurement of any specific product.

Claims Matrix

Functional Coffee

Claim

Mushroom Coffee for Focus & Fewer Cravings

Lion's Mane — studied for focus, memory & clarity (500 mg)

Cordyceps — traditionally used for energy & stamina (500 mg)

Chaga — a source of antioxidants / beta-glucans (50 mg 10:1)

Reishi — a traditionally used adaptogen (50 mg 10:1)

Focus & Clarity Blend — nootropics studied to support focus (650 mg)

Clean, long-lasting energy — no jitters, no crash

~85 mg caffeine — less than a regular cup of coffee

No added sugar

Low-acid coffee, easy on the stomach

B3 / B12 — support energy metabolism & reduce tiredness (30 mg / 400 mcg)

Science-Backed

92% rated taste 4-5/5; 73% rated the effect 4–5/5★;

47% first tried it to manage cortisol & stress; 92% drink HabitONE at least once a day

Type

S/F

Category

Nutrient

Umbrella

Testimonial

Ref

[1][5][10]

[1]

[2]

[3][9]

[4]

[5][6][7]

[8][10]

–

[10]

–

[8]

[1]–[11]

[survey]

Strength

Moderate

Traditional

Moderate

Traditional

Moderate

Strong

Moderate

Strong

Moderate

Magnesium Cocoa

Claim

Evening calm / wind-down / better sleep

~17 min less time to fall asleep in the cited meta-analysis

Magnesium — supports relaxation, sleep & reduces fatigue (500 mg glycinate)

Ashwagandha (KSM-66) — studied to reduce stress & cortisol (300 mg)

Ashwagandha — supports calmer evenings; studied to help the body manage stress (300 mg)

L-Theanine — calm, relaxed focus without drowsiness (200 mg)

L-Glycine — supports sleep quality (2000 mg)

Cacao — a source of cacao flavanols (4000 mg)

Reishi — a traditionally used adaptogen (500 mg 10:1)

Zinc — supports immune function & metabolism (20 mg)

Studied adaptogens (reishi, ashwagandha) at meaningful doses

Type

S/F

Testing

S/F

Nutrient

S/F

Ref

[14][16][19][31]

[31]

[8][16]

[11][12][13]

[14][15]

[19]

[20]

[4]

[8]

[11]–[13]

Strength

Moderate

Weak (low–very low)

Strong

Moderate-Strong

Moderate

Traditional

Strong

Moderate

Collagen Creamer

Claim

Beauty & glow — supports skin, hair & nails

Collagen — supports skin elasticity & hydration (3000 mg)

A source of creatine (1 g)

MCTs — a quick source of fuel (3000 mg)

Contains probiotics (Bacillus coagulans, 1B CFU) — support gut health

Type

S/F

Ref

[22][23]

[25]

[27]

[28]

Strength

Moderate

Moderate–Strong

Strong

Moderate

Protein Coffee

Claim

A Smarter Way to Hit Your Protein

High in protein — helps you feel full as part of a calorie-controlled diet

A protein-rich addition to your day

Whey + Collagen — support muscle & satiety (7500 / 4200 mg)

PHGG / Sunfiber — gut-friendly fiber (900 mg)

Probiotic BC30 — supports gut & protein utilization (1B CFU)

Drinks like real coffee — high-protein without the chalk

73% say great taste mattered when choosing Protein Coffee; 58% drink it every day

Type

Sensory

S/F

Category

S/F

Sensory

Testimonial

Ref

–

[24][29]

–

[24][29]

[30]

[28]

[survey]

Strength

–

Moderate

Strong

Moderate

Quality & Testing

Claim

Third-party tested with COAs (heavy metals, mycotoxins, pesticides, GMO, allergens)

Heavy metals below limits (Lead 0.36 µg · Cadmium 0.066 · Arsenic 0.29 · Mercury <0.032)

Mycotoxins below LOQ · Pesticides none detected · GMO negative

Made in USA with globally sourced ingredients

Type

Testing

Quality

Ref

[COA]

Strength

Strong

Commercial claims

Claim

Ratings 4.6★ (Coffee) · 4.7★ (Protein / Collagen / Cocoa)

Servings sold: 1M (Coffee) · 8K (Protein) · 134K (Collagen) · 64K (Cocoa)

"938 Reviews" total

Type

Commercial

Ref

[reviews]

[internal]

[reviews]

Strength

–

References

[1] Mori K, et al. Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial. Phytother Res. 2009;23(3):367-372. PMID: 18844328.

[2] Hirsch KR, et al. Cordyceps militaris improves tolerance to high-intensity exercise after acute and chronic supplementation. J Diet Suppl. 2017;14(1):42-53. PMID: 27408987.

[3] Najafzadeh M, et al. Chaga mushroom extract inhibits oxidative DNA damage in lymphocytes of patients with inflammatory bowel disease. Biofactors. 2007;31(3-4):191-200. PMID: 18997282.

[4] Wachtel-Galor S, et al. Ganoderma lucidum (Lingzhi or Reishi): A Medicinal Mushroom. In: Herbal Medicine: Biomolecular and Clinical Aspects. 2nd ed. Boca Raton (FL): CRC Press; 2011. Chapter 9.

[5] Jongkees BJ, et al. Effect of tyrosine supplementation on clinical and healthy populations under stress or cognitive demands—A review. J Psychiatr Res. 2015;70:50-57. PMID: 26424423.

[6] Parker AG, et al. The effects of alpha-glycerylphosphorylcholine on cognitive performance. J Int Soc Sports Nutr. 2015;12(Suppl 1):P41. PMCID: PMC4595381.

[7] Darbinyan V, et al. Rhodiola rosea in stress-induced fatigue. Phytomedicine. 2000;7(5):365-371. PMID: 11081987. / Olsson EM, et al. A randomised, double-blind, placebo-controlled trial of Rhodiola rosea SHR-5 extract in the treatment of stress-related fatigue. Planta Med. 2009;75(2):105-112. PMID: 19016404.

[8] EFSA Panel on Dietetic Products, Nutrition and Allergies. Scientific opinions on nutrient function claims; EU Regulation 432/2012 (Niacin, Vitamin B12, Magnesium, Zinc).

[9] McCleary BV, Draga A. Measurement of β-Glucan in Mushrooms and Mycelial Products. J AOAC Int. 2016;99(2):364-373. PMID: 26957216. DOI: 10.5740/jaoacint.15-0289.

[10] Wyatt P, et al. Postprandial glycaemic dips predict appetite and energy intake in healthy individuals (PREDICT). Nat Metab. 2021;3:523-529. PMID: 33846643. DOI: 10.1038/s42255-021-00383-x.

[11] Chandrasekhar K, et al. A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety. Indian J Psychol Med. 2012;34(3):255-262. PMID: 23439798.

[12] Salve J, et al. Adaptogenic and anxiolytic effects of ashwagandha root extract in healthy adults: A randomized, placebo-controlled clinical study. Cureus. 2019;11(12):e6466. PMID: 31728244.

[13] Choudhary D, et al. Body weight management in adults under chronic stress through treatment with ashwagandha root extract. J Evid Based Complementary Altern Med. 2017;22(1):96-106. PMID: 27055824.

[14] Nobre AC, et al. L-theanine, a natural constituent in tea, and its effect on mental state. Asia Pac J Clin Nutr. 2008;17(S1):167-168. PMID: 18296328.

[15] Kimura K, et al. L-Theanine reduces psychological and physiological stress responses. Biol Psychol. 2007;74(1):39-45. PMID: 16930802.

[16] Abbasi B, et al. The effect of magnesium supplementation on primary insomnia in elderly: A double-blind placebo-controlled clinical trial. J Res Med Sci. 2012;17(12):1161-1169. PMID: 23853635.

[17] Schuchardt JP, Hahn A. Intestinal absorption and factors influencing bioavailability of magnesium. Curr Nutr Food Sci. 2017;13(4):260-278. PMID: 29123461.

[18] EFSA Panel on Dietetic Products, Nutrition and Allergies. Magnesium — normal psychological function and reduction of tiredness and fatigue; EU Regulation 432/2012.

[19] Yamadera W, et al. Glycine ingestion improves subjective sleep quality in human volunteers. Sleep Biol Rhythms. 2007;5(2):126-131.

[20] Scholey AB, et al. Consumption of cocoa flavanols results in acute improvements in mood and cognitive performance. J Psychopharmacol. 2010;24(10):1505-1514. PMID: 19942640.

[21] Gallup. Gallup Poll on stress and sleep, 2024.

[22] Proksch E, et al. Oral supplementation of specific collagen peptides has beneficial effects on human skin physiology. Skin Pharmacol Physiol. 2014;27(1):47-55. PMID: 23949208.

[23] Kim DU, et al. Oral intake of low-molecular-weight collagen peptide improves hydration, elasticity, and wrinkling in human skin. Nutrients. 2018;10(7):826. PMID: 29949889.

[24] Leidy HJ, et al. The role of protein in weight loss and maintenance. Am J Clin Nutr. 2015;101(6):1320S-1329S. PMID: 25926512.

[25] Kreider RB, et al. International Society of Sports Nutrition position stand: safety and efficacy of creatine supplementation. J Int Soc Sports Nutr. 2017;14:18. PMID: 28615996.

[26] Avgerinos KI, et al. Effects of creatine supplementation on cognitive function of healthy individuals: A systematic review. Exp Gerontol. 2018;108:166-173. PMID: 29704637.

[27] Mumme K, Stonehouse W. Effects of medium-chain triglycerides on weight loss and body composition: a meta-analysis. J Acad Nutr Diet. 2015;115(2):249-263. PMID: 25636220.

[28] Jäger R, et al. Probiotic Bacillus coagulans GBI-30, 6086 improves protein absorption and utilization. Probiotics Antimicrob Proteins. 2018;10(4):611-615. PMID: 29196968.

[29] Morton RW, et al. A systematic review, meta-analysis and meta-regression of the effect of protein supplementation on resistance training-induced gains in muscle mass and strength. Br J Sports Med. 2018;52(6):376-384. PMID: 28698222.

[30] Rao TP, et al. Role of guar fiber in appetite control. Physiol Behav. 2015;164(Pt A):277-283. PMID: 26497246.

[31] Mah J, Pitre T. Oral magnesium supplementation for insomnia in older adults: a Systematic Review & Meta-Analysis. BMC Complement Med Ther. 2021;21(1):125. PMID: 33865376. DOI: 10.1186/s12906-021-03297-z. (3 RCTs, n=151, ≥55 y with insomnia; sleep-onset latency −17.36 min vs placebo; GRADE low–very low.)

[COA] HabitONE Certificates of Analysis — Eurofins Scientific, ISO/IEC 17025-accredited (heavy metals, mycotoxins, pesticides, GMO, allergens; last tested Mar 2026). Available via "View latest COAs" on product pages.

[survey] HabitONE internal consumer surveys — Functional Coffee (n=63 / 1,256 + 9 interviews); Protein Coffee (SurveyMonkey n=300, 130 triers).

[reviews] / [internal] On-site rating & review counts (review platform export) and servings-sold figures (internal sales/production data) — retain records for substantiation.